A Comprehensive Guide to Choosing Main Keywords for Your Blog

A Comprehensive Guide to Choosing Main Keywords for Your Blog

The success of a blog largely depends on its visibility in search engine results, and that’s where keywords come into play. Keywords are the terms that people type into search engines when looking for content. They are vital for SEO because they help your blog posts reach the right audience. But how do you choose the main keywords for your blog? This comprehensive guide will walk you through the process.

person using MacBook pro to find the right keywords for the blog

Step 1: Identifying Your Main Keywords

When starting your new blog or website, it’s crucial not to cover everything under the sun. Instead, focus on a maximum of three main keywords that align with your content niche. These keywords should be mentioned often in your articles, but always in a relevant way1.

Using low competition keywords can be beneficial, especially for new websites that don’t have any rankings yet and low website authority2. You can find these types of keywords on websites like Answer the Public1.

Long-tail keywords, which are longer and more specific keyword phrases, can also be useful in the long term if you plan to write many articles about your niche3. While they may attract less traffic, they often bring in more quality leads because they target users who know exactly what they’re looking for3.

Step 2: Conducting Keyword Research

Keyword research is a crucial part of the process. Start by researching keywords relevant to your blog’s topic and target audience4. Tools like Google AdWords Keyword Planner can help you identify potential keywords5.

While conducting your research, consider both head terms and long-tail keywords3. Head terms are shorter, more generic keywords, while long-tail keywords are longer, more specific phrases. A healthy mix of both can help you reach a broader audience3.

Step 3: Applying Keywords in Your Blog

Once you’ve identified your main keywords, it’s time to apply them to your blog. Choose one or two primary keywords that are directly related to your topic and include these in your articles2.

Remember to use your keywords in the post title6. This not only helps with SEO but also gives readers an idea of what your post is about. However, avoid keyword stuffing – the excessive use of keywords in a bid to manipulate your website’s ranking. It can lead to penalties from search engines6.

Step 4: Finding Exciting Topics

Finding exciting topics that can go viral can be challenging. However, websites like Reddit and ExplodingTopics can help you find interesting content ideas1. Just remember to stick to your three chosen keywords.

Step 5: Stay Consistent and Patient

Building up a new website’s authority takes time and patience. It may take a while to start ranking, but with this “three keyword” strategy, you will be successful in the long run1. Don’t give up!

Investing in tools like Keyword Tool, SEMrush, and Long Tail Pro can also be beneficial1. These tools can help you identify potential keywords, track your rankings, analyze your competition, and more. The subscriptions and costs involved can be worth it for a new website with low authority1.

In conclusion, choosing the right main keywords for your blog is a critical step in ensuring its success. By focusing on a few select keywords, conducting thorough research, applying keywords correctly, finding exciting topics, and staying patient, you can build a successful blog that attracts the right audience.

How do I pick the right keywords for my blog?

Choosing the right keywords for your blog or website is a crucial aspect of SEO (Search Engine Optimization) and can significantly impact your online visibility, traffic, and overall success. It’s not just about selecting high-volume search terms; it’s about finding the right mix of keywords that align with your content and resonate with your target audience.

Start by understanding your audience and their search habits. Are they using technical jargon or layman’s terms? Are they asking questions or typing in phrases? Use tools like Google’s Keyword Planner, SEMRush, or Ahrefs to help you identify popular search terms within your niche. These tools also provide insights into the competitiveness of these keywords, which can guide your strategy.

Next, consider long-tail keywords. These are longer, more specific phrases that visitors are likely to use when they’re closer to making a purchase or subscription decision. For example, instead of “men’s shoes,” you might choose “men’s leather loafers size 10.” While these keywords may have lower search volumes, they often attract more relevant traffic and can lead to higher conversion rates.

Don’t overlook the value of local keywords if your business has a physical location or serves a specific geographical area. Including your city or region in your keywords (“coffee shop in Brooklyn”) can help you attract local customers.

Once you’ve selected your keywords, integrate them naturally into your content. Keyword stuffing – the practice of overloading your content with your chosen keywords – can harm your SEO rankings and alienate readers. Instead, aim to use your keywords contextually and in a way that enhances the readability of your content.

Remember, SEO is not a one-and-done process. Continually monitor your keyword performance and adjust your strategy as needed. What works today might not work tomorrow, and search trends can change rapidly. Stay adaptable and keep your content fresh, and you’ll be well on your way to mastering keyword selection for your blog or website.

In conclusion, the right keywords can elevate your content, make it more discoverable, and connect you with your target audience. Understanding your audience, using keyword tools, considering long-tail and local keywords, integrating keywords naturally, and regularly reviewing your strategy are key steps in selecting effective keywords. By mastering these techniques, you can optimize your content and take your blog or website to new heights.


Here’s a simplified and easy-to-follow bullet list for conducting keyword research:

  1. Understand Your Audience: Know their interests, search habits, and language style.
  2. Use Keyword Research Tools: Utilize tools like Google’s Keyword Planner, SEMRush, or Ahrefs to identify popular and relevant keywords within your niche.
  3. Consider Search Volume and Competition: Select keywords that have a reasonable search volume and competition level. High-volume, low-competition keywords are often ideal.
  4. Think About Long-Tail Keywords: These specific phrases may attract less traffic but can lead to higher conversion rates as they often capture more intent-driven searches.
  5. Don’t Forget Local Keywords: If applicable, include geographical locations in your keywords to attract local customers.
  6. Integrate Keywords Naturally into Content: Avoid keyword stuffing. Instead, use your keywords in a way that enhances the readability and value of your content.
  7. Monitor Keyword Performance: Regularly review and adjust your strategy based on the performance of your keywords.
  8. Stay Current with SEO Trends: The world of SEO changes rapidly. Keep up-to-date with the latest trends and algorithm updates to ensure your keyword strategy remains effective.

By following these steps, you can ensure that your keyword research is thorough, effective, and beneficial to your blog’s SEO strategy.


  1. Wordstream.com 2 3 4 5 6
  2. How to apply keywords in a blog Quora 2
  3. How to do Keyword Resarch 2 3 4
  4. How do I choose the right keywords Quora
  5. Blog Keywords that will make people find your website in google
  6. Blog keywords for websites 2